The world-famous designer Diane Von Furstenberg invented the iconic wrap dress in 1974. She wanted to create a relaxed, silk jersey that was suitable for every woman’s body. It was originally only available in a small range of prints but was later praised for its creativity. It was on the cover of business bible Newsweek and Diane was later declared the ‘most marketable designer since Coco Chanel.’ In just two years of business, Diane had already sold over 5 million dresses worldwide. Her design had built a lasting effect on the fashion industry in the process.
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During the 1970’s people’s hair ‘reached new heights’. Full-on perms and disco afros became the new fads. One reason for this was because of the energy crisis back in 1973. People had to find ways to conserve energy so things like frizz ease and straighteners weren’t very convenient. Iconic celebrities also had a huge impact on the new fad. Liza Minelli’s short haircut in Cabaret in 1972 was one of the various forms of the decades legendary hair. Also, Jane Fonda’s shag hairstyle in the influential movie Klute in 1971. Like the sixties, the seventies had a very diverse hairstyle.
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70’s disco was born on Valentine's day in 1978. When “Saturday Night Fever” hit cinemas in 1977 the world suddenly became infatuated with the groovy dance form. It was a dance form where you could ‘dance your troubles away.’ For the first eight years before disco became big, it was an underground movement. When “SNF” came out in december it helped turn the subculture movement into a fad. Disco was originally a form of freedom and self-actualization for Gays, Hispanics, and African Americans. Disco changed dancing forever and had a major influence on 1900’s culture.
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